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B-to-B media salaries forecast to rise 3% in 2012
The economy is getting better, and media companies are keeping step with this overall trend, according to the 2011 ABM/MPA Media Compensation Survey released last month. As the most recent...
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When $150K a year really just is not fair
You’re a b-to-b media CEO. Your company is doing okay, actually, especially compared with a few other competitors in the industry. You’ve had to tighted your belt in recent years — since the downturn,...
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Gap between b-to-b and consumer editorial compensation narrows
Consumer media editorial salaries remain above equivalent business-to-business salaries, according to the newly released 2012 ABM / MPA Compensation Survey, conducted by Towers Watson. However, a look...
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B-to-B editorial expenses on the rise
The primary driver of editorial costs for any media enterprise is compensation. You have to pay your content creators. But how much should a business-to-business media company be paying its writers and...
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